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Rethinking Competitive Advantage

Welcome to the age of Big Tech, where the old rules of business no longer apply. In this accessible guide, Ram Charan reveals the six unwritten rules behind the success of digital giants like Netflix, Amazon, and Alibaba. With real-world examples from both disruptors and traditional companies, he offers a practical playbook for thriving in the digital era.

Themes
Competing in the Digital Age
The New Rules of Business
Adapting Traditional Companies
Rethinking Competitive Advantage
  • Bruce D. Broussard
    President and CEO, Humana Inc.

    “Charan delivers an incredibly insightful and practical guide for leaders and practitioners. The culmination of a lifetime of winning strategies, Rethinking Competitive Advantage is brimming with solution-oriented advice….A must-read.”

  • Douglas L. Peterson
    President and CEO, S&P Global

    “Rethinking Competitive Advantage is the book to redefine advantage for the digital generation. Charan lays out the new golden rules for an increasingly competitive world. His unfettered access to leaders of successful companies gives him insights that you won’t find anywhere else.”

  • David M. Cote
    former Chairman and CEO, Honeywell

    “Rethinking Competitive Advantage offers more than just valuable insight into thinking digitally; any reader will learn how to organize and lead for success. Thanks as always, Ram!”

  • Fred Hassan
    former CEO, Schering-Plough

    “Another book for the ages from a master!…Once again, Ram Charan turns conventional principles on their head with this ingenious—and long overdue—reframing of competitive advantage. Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age. The numerous lively examples in this essential read will give business practitioners plenty to think about as they seek to keep innovating and maintaining an edge.”

  • Geoff Colvin
    Senior editor at large, Fortune

    “Winning the technological revolution isn’t about technology, as Rethinking Competitive Advantage demonstrates. Charan, grand master of strategy, has written the indispensable book on the radically new rules of the digital age.”

Rethinking Competitive Advantage

"Competitive advantage comes as much from what a company does as from what a company has: how it perceives the consumer experience, selects leaders, organizes work, and makes money as well as its ecosystem and access to data and funding."

Rethinking Competitive Advantage
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