About
Reviews
Glimpse from the book
The Attacker's Advantage

The Attacker’s Advantage equips leaders with the skills to spot disruptions early and turn uncertainty into a source of growth. Ram Charan shows how structural uncertainty, driven by digitization, algorithms, and converging technologies can reshape industries overnight. With practical tools and insights, he guides leaders to anticipate change, seize opportunities, and stay ahead of disruptive forces.

Themes
Leading Through Uncertainty
Spotting and Seizing Disruption
Strategic Preparedness
The Attacker's Advantage
  • Dominic Barton,
    Global Managing Director of McKinsey & Company

    “Coping with structural uncertainty and radical shifts in business models means executives need the insight to see around corners and the courage to move beyond boundaries. Ram Charan shows what it takes to go on the attack.”

  • Larry Bossidy, 
    former CEO of Honeywell

    “It is not enough for a sitting CEO—or any leader—to efficiently execute a successful strategy. As Ram points out you must be sufficiently alert to recognize early unfolding market disruptions. You need to be skilled not only in recognizing market changes but also in effectively transitioning the organization to exploit emerging opportunities. A must read for those leading companies in a tumultuous business environment.”

  • Azim Premji,
    former Chairman, Wipro Limited

    “We live in VUCA (Volatile, Uncertain, Complex and Ambiguous) business environment. Ram has framed the question that every leader faces on a daily basis. How can I make decisions and lead when things change so unpredictably and fast? By examining the sources of uncertainty, we can use this market scenario as a source of advantage. It means not only rethinking the business strategy, but also crafting a strategy to reskill the people to travel these new paths. Ram has drawn from his role as a coach to the boards and leaders of some of the largest corporations to navigate through these uncertain times. A great read for leaders.”

  • Harsh Mariwala,
    Chairman, Marico Ltd.

    “Prof. Ram Charan is one of the most astute business thinkers I have interacted with. In this book he synthesizes his vast experience in guiding and dealing with a diverse set of boards, CEOs and companies that are faced with one of the foremost business challenges of our times–dealing with structural uncertainty. CEOs are amazed at how several successful and iconic companies and brands have suffered drastically or have even been wiped out for not having been vigilant and able to anticipate and plan for the disruptive forces attacking them. Here, he has analysed a number of examples and has distilled the learning and created useful frameworks as only he can.”

  • Kishore Biyani
    Founder, Future Group

    “The Attacker’s Advantage is a must read from one of the best business thinkers of our time. Ram Charan takes you on a phenomenal journey across countries, organizations, teams and individuals to tell the story of how we need to change in order to thrive in these tumultuous times. Based on his work with hundreds of managers and leaders from across the world, Ram Charan—in a way only he can—distills the tools, mindsets and behaviors essential for professionals building organizations for tomorrow.”

The Attacker's Advantage

"It is your job as a leader to steer the company through inflation, whether or not you have practice at it. That means fully understanding how inflation touches every part of the business and enlisting the help of others in the company to combat it. Hunkering down until the Federal Reserve fixes things is not a viable plan..."

The Attacker's Advantage
Buy it on
Recommendations
© 2025 Ram Charan. All rights reserved.
Global Advisor | Author | Speaker
CONTACT
For Consulting & Speaking Events -
office@charanassoc.com
CONTACT
For Speaking Events -
office@charanassoc.com
For General Inquiries -
Fill out this form
//