The sales process is broken, and companies are ignoring the harsh reality. In today's world, customers are overwhelmed by choices and constantly under pressure, turning sales into a frustrating battle for price. Ram Charan offers a better way: value creation selling. This radical yet practical approach shifts focus from your product to your customer's unique problems, helping you build trusted partnerships and create customized solutions that improve margins and drive growth.




"It is your job as a leader to steer the company through inflation, whether or not you have practice at it. That means fully understanding how inflation touches every part of the business and enlisting the help of others in the company to combat it. Hunkering down until the Federal Reserve fixes things is not a viable plan..."
