A practical, urgent guide to surviving and thriving in a global economic crisis. Ram Charan emphasizes the importance of protecting cash flow, understanding customer needs, and using strategic cost-cutting measures. With clear, actionable advice, this book helps businesses navigate turbulence and emerge stronger.




"It is your job as a leader to steer the company through inflation, whether or not you have practice at it. That means fully understanding how inflation touches every part of the business and enlisting the help of others in the company to combat it. Hunkering down until the Federal Reserve fixes things is not a viable plan..."
