"The Phoenix Encounter Method presents a novel and engaging method for cultivating the mindset necessary to recognize the threats that even successful businesses face at this time of unprecedented change. It channels radical ideas and disruptive trends to bring a fresh perspective and guides leaders to rethink in detail how to remake their organization for the future. If you want to own the future in the post COVID-19 digital era, instead of being burnt by it, read this book."

"The post-COVID world will be very different. What business will need to succeed is leaders with new mindsets and the capacity to engage deeply in very different strategic conversations. The Phoenix Encounter Method delivers on both counts. What s more, we have used it, and it works."

"Thought leadership from world leading management academics, coupled with Ram Charan s unique ability to make dense and fairly complex content digestible for business leaders, The Phoenix Encounter Method is a must-read for HR and other leaders facing an incredibly difficult business terrain marked by COVID, social unrest, and economic downturn, and then use the method to navigate a new path forward."

"The need to find a burning platform to catalyze change has been well documented. What has received less attention is a way of preparing for and responding to this challenge. At DBS, we found that it paid to be paranoid, to anticipate competition from unlikely contenders, to try and master the new technologies to stay a step ahead. The Phoenix Encounter Method takes many of our learnings and packages them in a program (and in this book) that seems very impactful. It is a systematic way to prepare defense and launch offense, leveraging new work styles and technologies. A fantastic read for leaders seeking to survive and succeed in this dramatically changing world."

"Written by true experts in the field, The Phoenix Encounter Method, is a direct and clear-eyed approach to help leaders manage and survive potentially fatal disruptions to their businesses. As exogenous threats continue to make obsolete conventional thinking about managing uncertainty, the authors provide an invaluable and practical roadmap to help leaders successfully navigate an increasingly complex landscape. At stake is not just a methodology to help improve a business, but often an approach to save it."

"Although disruptions and a rapidly changing environment present many risks to organizations, they also represent transformative opportunities. This well-researched book provides a practical and actionable approach for leaders in any sector or industry to face up to disruption and protect their business by helping them to find new responses and ways of thinking. A must-read."

"Platforms and ecosystem-based business models are powering growth, innovation, and the future, fueled by massive technology shifts in big data, the Cloud, AI, and Edge computing. The Phoenix Encounter Method is vital reading for leaders and executives currently facing unprecedented challenges to drive innovation, growth, and resilience for a modern connected world."

"The Phoenix Encounter Method is not only a powerful reframing of the importance of disruptive change in organizations, but it is also just as importantly a hands-on tool for the leaders who are responsible for invoking that change. The Phoenix Encounter Method stresses the necessity of swiftly and courageously breaking down systems that aren't working, but it equally provides future-facing blueprints for rebuilding from the ground up, encouraging readers (and leaders) to revisit their roles with radical debate and courageous flexibility."

"In this world of massive enterprise transformation, The Phoenix Encounter Method is a fresh approach for business to build your fortune and shape your differentiation using new strategic thinking tools developed by expert INSEAD faculty and Ram Charan. What makes this method so different, is that it can be used by leaders at any level, industry, or geography to create cut-through, actionable strategic options and moves, and is tested by more than 1,500 practitioners."

"In this world of massive enterprise transformation, The Phoenix Encounter Method is a fresh approach for business to build your fortune and shape your differentiation using new strategic thinking tools developed by expert INSEAD faculty and Ram Charan. What makes this method so different, is that it can be used by leaders at any level, industry, or geography to create cut-through, actionable strategic options and moves, and is tested by more than 1,500 practitioners."

"The Phoenix Encounter is not for the faint-hearted. Experiencing it at INSEAD s Advanced Management Program led by Ian Woodward and seeing your course colleagues and faculty dismantle what you d thought was a robust and defendable business with disarming ease was confronting. The real value was in the systems thinking around how to proactively plan to evolve and reshape your business to meet the emerging threats. The principles and processes learned through The Phoenix Encounter have been put to good use in our business in response to the COVID pandemic and the unstoppable forces it has unleashed."

"Leading a rapidly growing company in an uncertain and volatile industry requires diverse and opposing viewpoints during strategic debates. I was introduced to the Phoenix Encounter Method while attending an Advanced Management Program at INSEAD. It facilitated the radical thinking that is crucial for crafting our desired future while navigating previously unknown obstacles. I strongly recommend this book to any CEO or company executive involved in crafting business strategy. The book will be prescribed reading for my exco. It is a truly powerful method."

"The Phoenix Encounter Method is relevant not only at the enterprise level, but also at functional or process levels. It can ask the question: How will we perform for our customers if we completely eliminate some function or process? This forces critical dialogue around waste, non-value-adding work, streamlining, and automation. The creativity and open mind thought process the Encounter method encourages has helped us redefine how work gets done, and in many cases to completely reinvent some functions, freeing up resources to further accelerate growth."

"Adaptive leadership is among the most important determinants of success for businesses today, and the team at INSEAD strike at the essence of that with the work they do. I have witnessed this firsthand through the programs they have led with our senior leadership group over a number of years. I credit that work as an important factor in the success and growth the business has been able to achieve."

"Before being Aldus Dumbledore s favorite bird in Harry Potter, the Phoenix was in Greek mythology the bird that cyclically regenerated itself from the ashes of its predecessor. The Phoenix Encounter Method is no mythology though. It is in fact a critical milestone in business strategy. It tackles one of the most difficult challenges any successful organization faces at some point: legacy, complacency, and the status quo. Read this book to become your own (best) enemy, adopt the Phoenix Attitude and reinvent your organization!"