India is the growth story of today. It’s expanding its consumer market and is rapidly developing its infrastructure. It has better roadways, airports, and digital networks. It is an opportunity no company can afford to ignore

Success in India starts with learning. Visit the market. Meet customers, business leaders, and policymakers. Understand the local landscape and emerging trends. History shows the value of this approach: Jack Welch sent teams to India in 1982 to explore opportunities. Today, that investment has grown into billions.

So, take time to do the research and build relationships.