Turn your lens toward your customer. This isn't just a statement, it’s a mindset.

Make understanding your customer the top priority. Ask yourself, do you truly know what your customers want, or are you just assuming? Don't guess. Dig deep into their needs, their pains, and their desires. Collect feedback consistently. Ignoring this key process is like driving blindfolded. Use every tool at your disposal, such as surveys, interviews, and social listening. Make it part of your routine.

Being customer-centric isn't just good for business, it’s essential. It separates the thriving businesses from the struggling ones. Prioritize your customers. Start now.