Welcome to the age of Big Tech, where the old rules of business no longer apply. In this accessible guide, Ram Charan reveals the six unwritten rules behind the success of digital giants like Netflix, Amazon, and Alibaba. With real-world examples from both disruptors and traditional companies, he offers a practical playbook for thriving in the digital era.




"Competitive advantage comes as much from what a company does as from what a company has: how it perceives the consumer experience, selects leaders, organizes work, and makes money as well as its ecosystem and access to data and funding."
